We have recently released an elaborated resource called as The Wowza is an Ultimate Guide for the Facebook Live Streaming which includes the feedback received from the social media experts and also the video professionals about Facebook Live pitfalls. They commonly see again and again. Based on their insights and also our 10-plus years of experience leading the streaming-media industry, we can create the list of the seven biggest mistakes to avoid on Facebook Live.
The Awkward Pause
Whether it is a radio show, a TV program or a Facebook Live session. Dead Air is a broadcaster’s worst nightmare. When you start your stream by asking, “Are we on?” will prompt the viewers to lose their interest and click to the next item in their News Feed and if you seem to be unprepared in your videos then it will hurt your online reputation.
Don’t you know exactly when you’re live can also lead to the sudden starts and stops? This may happens when the person behind the camera alternately cues and halts the performance based on their best guess about when the stream has started. There’s a reason terrestrial broadcasts start with the countdown of 3-2-1, On-screen talent needs time to get ready for their close-up.
If you schedule your broadcast in advance then you can also get a designated start time. It not only ensure your followers know where to go and when but also allows you to extend your reach by leveraging the recorded asset after the live stream ends. It may not be frame-accurate but at least you can know the exact time of your broadcast begins.
‘Are There Any Questions From the Audience?’
Through the broadcasts that incorporates the interactive elements such as Q&A sessions, audience polls or follower-driven segments are one of the best ways to engage Facebook Live viewers where the viewers can determine key parts of the production.
Hosting live Q&A’s may occur intuitive. According to the social media marketing experts many hosts struggle with how best to conduct them. The most important thing to remember that the on-screen hosts should speak directly to the camera and following a face-to-face dialogue with viewers as much as possible. In order to do this, your hosts need real-time access to questions and comments, so they can respond without breaking the natural rhythm of the show.
You Can’t Go Pro From a Phone
The poor audio quality and instable network are an inherent hazard of going live on mobile device not to mention, your stream will be interrupted if someone is trying to call you in the middle of a broadcast.
In a mobile broadcasting, Quality and reliability are at risk. When you’re at the mercy of Wi-Fi connection, your stream is more likely to drop. And since Facebook accepts mobile video differently, you can’t stream it with same high resolution as you can on a dedicated camera.
Stops and Drops
Stream dropping out is one of the worst thing that can happen during your Facebook Live session especially when it may be a high-profile event. Stops and drops is one of the biggest problem in live-streaming sports.
Posting to Multiple Pages
- Share the original post.This is one the simplest work. Simply have the other Page whether it may be another brand, a movie studio or a record label, share your original video post with their followers.
- Cross post to multiple pages.Creating a cross posting relationship with another Facebook Page allows you to post the same video in both places, without reducing your viewership. Go to your Page settings, click on the “Crossposting” option and select the other Page you want to establish a relationship with. Once they confirm, they can cross post your live video to their Page after your stream has started.
Ignoring Your Audience
This common mistake relates to our number-one best practice. If there isn’t a proper reason to go live, involving some element of viewer participation then don’t do it. Locked shots, talking heads and unresponsive hosts are the stuff of VOD. Facebook Live needs to be more compelling and be remember that there is a real audience on the other end of your live stream and you ignore them at your own peril.
Complicated workflows are a disaster waiting to happen unnecessarily. If your software or hardware requires 25 steps of setup before getting into the Facebook or forces you to re-configure an encoder settings every time you stream then it is easy to miss something or to get so frustrated that you give up.